![Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News](https://assets3.cbsnewsstatic.com/hub/i/r/2018/09/05/21fbd12b-1557-45fb-8da6-166223c37ba0/thumbnail/1280x720/816fee4e326b681f89347f0774bf143c/0905-ctm-kaepernicknike-jacobson-1650703-640x360.jpg)
Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News
![FILE - In this Sept. 6, 2018 file photo, people walk by a Nike advertisement featuring Colin Kaepernick in New York. In his "Just Do It" spot for Nike that marked the FILE - In this Sept. 6, 2018 file photo, people walk by a Nike advertisement featuring Colin Kaepernick in New York. In his "Just Do It" spot for Nike that marked the](https://l450v.alamy.com/450v/2mky94n/file-in-this-sept-6-2018-file-photo-people-walk-by-a-nike-advertisement-featuring-colin-kaepernick-in-new-york-in-his-just-do-it-spot-for-nike-that-marked-the-campaigns-30th-anniversary-in-september-the-sidelined-by-kneeling-nfl-quarterback-somberly-challenged-viewers-to-believe-in-something-even-if-it-means-sacrificing-everything-some-responded-with-anger-cutting-or-burning-nike-gear-and-calling-for-boycotts-president-donald-trump-slammed-the-companys-move-while-lebron-james-defended-it-saying-he-stands-for-those-who-believe-in-change-ap-photomark-lennihan-file-2mky94n.jpg)
FILE - In this Sept. 6, 2018 file photo, people walk by a Nike advertisement featuring Colin Kaepernick in New York. In his "Just Do It" spot for Nike that marked the
![Darren Rovell on Twitter: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top Darren Rovell on Twitter: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top](https://pbs.twimg.com/media/DmN4ppUXoAA21-F.jpg:large)
Darren Rovell on Twitter: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top
![Los Angeles, Stati Uniti. 02Nov, 2018. Un paio di Nike LeBron 15 scarpe da basket appendere dal segnale di traffico di fronte spot Nike dotata di Los Angeles Lakers avanti LeBron James Los Angeles, Stati Uniti. 02Nov, 2018. Un paio di Nike LeBron 15 scarpe da basket appendere dal segnale di traffico di fronte spot Nike dotata di Los Angeles Lakers avanti LeBron James](https://c8.alamy.com/compit/r3m3t0/los-angeles-stati-uniti-02nov-2018-un-paio-di-nike-lebron-15-scarpe-da-basket-appendere-dal-segnale-di-traffico-di-fronte-spot-nike-dotata-di-los-angeles-lakers-avanti-lebron-james-per-commemorare-il-trentesimo-anniversario-della-just-do-it-campagna-sul-lato-dell-edificio-su-w-washington-blvd-tra-s-hill-street-e-s-broadway-in-los-angeles-venerdi-novembre-2-2018-e-solo-un-pazzo-sogno-fino-a-farlo-la-pubblicita-legge-in-lettere-bianche-nella-parte-anteriore-di-una-in-bianco-e-nero-ritratto-di-james-indossa-un-no-23-jersey-foto-tramite-la-carta-di-credito-newscom-alamy-live-news-r3m3t0.jpg)
Los Angeles, Stati Uniti. 02Nov, 2018. Un paio di Nike LeBron 15 scarpe da basket appendere dal segnale di traffico di fronte spot Nike dotata di Los Angeles Lakers avanti LeBron James
![Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News](https://assets3.cbsnewsstatic.com/hub/i/r/2017/10/16/c7726bfe-7b58-4c73-a7dc-f28bc3b5beee/thumbnail/1200x630/3c24c4b26350ca553dfcafa816dcd902/gettyimages-630216190.jpg)